Disciplined Collaboration stands on two fundamentals: (1) properly assessing when to collaborate and when not to, (2) instilling in our staff both the willingness and the ability to collaborate on the high-value projects we choose as worthy. There are three steps involved: evaluating opportunities for collaboration, identifying the relevant barriers, and tearing down those barriers.
In the first step we evaluate the worthiness of our opportunities. How great will our gain be as we choose one project or another? Collaborating for the sake of collaboration is a rabbit chase defocusing and frustrating everybody. We need to pick areas that will solve our customers’ (external and internal) deepest frustrations. Value needs to be created both qualitatively (improve functionality or usability) and quantitatively (increase cash flow).
Secondly we need to spot barriers to our collaboration. People don’t collaborate well for a number of reasons; there may be a lack of motivation or willingness and a large number of people simply lack the innate ability to collaborate easily. Four of the most common barriers are (1) an unwillingness to reach out to other people, often from a cultural not-invented-here syndrome; (2) staff are unwilling to provide help – they hoard their resources; (3) workers are not able to find what they are looking for, they don’t know how to search; (4) people are not able to work with others they don’t know well either because of social skills or attitudes. Rather than jumping too quickly into an assumption about what is interfering with collaboration, the barriers simply need to be identified and listed.
Then in the third step we tailor our solutions to turn down those barriers. Different barriers require different solutions. Often the solution is found in lifting workers into a state of unity by articulating the dream or vision, setting out common goals and preaching the strong value of cross organizational teamwork. That means moving our staff from their narrow interests towards our common mission. In most cases the high achievers have to be moved towards shared achievement, while the social butterflies have to be moved towards achieving measurable results. If employees cannot or will not learn to both make cross organizational contributions as well as focus on their own individual performance, then they probably need to be replaced. There are some who are naturally both collaborators and individual achievers but most require at least some skill acquisition. They might need to learn how to build nimble interpersonal networks across the company while others need to learn what the thrill of achievement is all about.
Good collaboration emphasizes both performance from decentralized work and performance from collaborative work. Everyone can grow to be more collaborative leaders from the example they set and the attitudes they transmit. Just a little guidance is needed in most cases. We need to cultivate collaboration around us by transforming ourselves, our organization and the people working with us. Collaboration or mutuality leads to everybody’s better performance. Our job is to unite together towards our common mission. We need to think about what Peter Drucker said:
“Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant. …. Every enterprise requires commitment to common goals and shared values. Without such commitment there is no enterprise; there is only a mob. The enterprise must have simple, clear, and unifying objectives. The mission of the organization has to be clear enough and big enough to provide common vision. The goals that embody it have to be clear, public, and constantly reaffirmed. Management’s first job is to think through, set, and exemplify those objectives, values, and goals.”
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