Level 7 Leadership is a new concept for the business world. It has to do with making a massive impact on a world that is bigger than our own. Level 7 leaders bring about team innovation that disrupts an entire industry. all their own. Level VII is about producing innovations that break the compromises an industry imposes upon its patrons, clients and customers. A compromise is not a trade-off where features and benefits are weighed off against price. Solving a compromise means ridding artificial methods of extracting rents and outrageous profits from consumers.
For example, Southwest Airlines broke the artificial rules that demanded that either you had to buy a two-way ticket or stayover a Saturday night if you wanted to buy a reasonably priced airfare. The airline industry controlled passengers’ buying decisions with their impositions. Southwest changed the way the nation traveled.
Level 7 Leaders beat up the bullies by taking away their weapons. Level 7 Leaders are liberators; they are freedom fighting innovators with a passion all their own.